Did you know… only 1 out of 7 engineers in the U.S. is female?*

men_women_symbolsWe typically won’t blog about commercial products, but this amazing ad for a set of interactive books and games aimed at getting more girls into the field of engineering had us hooked. GoldieBlox CEO Debbie Sterling, a graduate of Stanford with an engineering degree, was bothered by how few women were in her engineering program. Determined to shift the balance, she set out to create a line of books and games to “disrupt the pink aisle and inspire the future generation of female engineers.”

Set to a Beastie Boys song, the commercial challenges gender stereotypes and sparks the imagination. Check it out!

GoldieBlox, Rube Goldberg, & Beastie Boys Princess Machine

*Source: US Department of Commerce, Economics and Administration Report “Women in STEM: A Gender Gap to Innovation“, 2011

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